Education Perfect (EP), ANZ's largest education technology provider, has unveiled new brand positioning as the company looks to double down on the rapid pace of innovation and mission of helping every teacher help every student reach their full potential.
Education Perfect, used by over 1.8 million students and 50,000 plus teachers in over 5,000 schools around the world, provides an extensive range of easy-to-use tools to support educators and their students' learning.
Education Perfect Chief Executive, Jonathan Morgan, says the brand refresh has helped the company define what the business is now, and where it wants to be in the future.
“We’ve spent the last 15 years developing Australia and New Zealand’s best learning, assessment and analytics platform,” Morgan said. “We couldn’t be more excited to launch a bold new Education Perfect to communicate our focus on empowering teachers to scale their impact.”
Morgan said the new positioning recognises the greatest impact educators can make is one on one, but that it’s currently impossible for them to achieve this in a class of thirty, six times a day.
“We’re here to help teachers help their students achieve their full potential, and champion the positive impact they make every day.”
In May 2024, Education Perfect integrated AI capabilities into its platform designed to provide students with immediate, adaptive and personalised feedback to improve learning outcomes.
The AI Powered Feedback Tool delivers feedback via comments and recommendations in seconds, all surfaced within Education Perfect’s extensive repository of lessons and course content, as well as the inherent knowledge embedded within its architecture.
With the addition of AI specialists and dedicated teams, Education Perfect continues to evolve, with plans to expand adaptive learning capabilities and enhance the platform's capacity for personalised instruction.
Education Perfect Chair, Helen Souness, says the brand refresh harnesses the equity in EP’s current identity, while looking ahead to reinvigorate and revitalise the future of education globally.
“Education Perfect’s new brand identity, the timing of it, and the products underpinning it are built around the needs of the education community,” Souness said, adding that EP is poised to grow and globalise from its leading position delivering a curriculum-based learning platform to Australian and New Zealand schools, to reach international school students everywhere.
“It’s a natural continuation of EP’s commitment and a look ahead to the future of education globally.”